Difference between Marketing and Selling:
Some people use the terms ‘marketing’ and ‘selling’ interchangeably. But this is not correct as the scope of marketing is wider than that of selling. Marketing involves all activities from determination to satisfaction of customers’ wants whereas sale is restricted to transfer of goods from the producer to the customer. Thus, it is appropriate now to clearly understand the distinction between these two terms.
Marketing differs from selling as discussed below:
(i) Scope of the Term:
Marketing covers all activities concerned with identifying and satisfying the wants of the customers. It includes product development, promotion, sale and distribution of product and also after sales service. But selling is concerned with merely sale of goods or increasing the volume of sales.
(ii) Focus on Sale or Customer Satisfaction:
Marketing focuses on the needs of the buyers, ‘whereas’ selling concentrates on the need of the seller, i.e., sale of the product.
Marketing begins before production of goods and continues even after sale has taken place. But selling is concerned with transfer of ownership of goods already produced.
Customer is king or supreme under the marketing concept whereas ‘product’ is given supremacy under the selling concept.
Marketing follows integrated approach, i.e., product, price, promotion and distribution decisions are taken with a view to satisfy the customers. But selling follows a fragmented approach which aims at sale of goods produced or procured.
(vi) Maximum Sales vs. Customer Satisfaction:
Marketing emphasises profits through customer satisfaction and delight. Customer is given top priority by the firms following marketing concept.
Difference between Marketing and Selling:
Marketing focuses on customer’s needs of want- satisfying goods.
Marketing begins before actual production takes place.
Emphasis is given on product planning and development to match products with customers’ needs.
Customer is treated as a king. He is given supreme importance.
Marketing aims at profit through customer satisfaction.
Integrated approach to marketing is followed. Marketing includes marketing research, product planning, pricing, advertising, distribution, etc.
Marketing has a long-term perspective as it lays emphasis on growth and stability of business.
The principle of caveat vendor (let the seller beware) is followed.
Selling focuses on seller’s needs, i.e., converting his goods into cash.
Selling takes place after production.
Emphasis is placed on sale of goods already produced.
Product is given priority or supreme importance.
Selling aims at profit through sales volume.
Fragmented approach to selling is followed. Attempts are made to sell whatever is produced.
Selling has a short-term perspective as it emphasises profit maximisation.
The principle of caveat emptor (let the buyer beware) is followed.
Difference between Marketing and Selling:
The difference between marketing and selling can be stated in the following way:
1. Emphasis on customer needs and wants.
2. Marketer first determines the needs and wants of the customers and then delivers the product to satisfy those needs and wants.
3. Management is profit oriented through customer satisfaction.
4. Planning is long term oriented.
5. It emphasises more on the needs of the buyer.
6. Marketing creates time, place and possession utilities for satisfactory exchange of goods and services.
7. Marketing is a process which begins far ahead of production and lasts much after the sale of the product. It begins with planning of the product to suit the needs of the customers. Selling is one of the activities of marketing
1. Emphasis is on the product.
2. Organisation first makes the product and then figures out how to sell it.
3. Management is sales volume oriented.
4. Planning is short term oriented.
5. It emphasises on needs of the seller.
6. Selling is the transfer of ownership of goods. It creates only possession utility.
7. Selling is the exchange of goods for a price. It is a part of marketing process.
Comparison between Marketing and Selling:
In the marketing parlance, the term marketing is mostly mistaken for selling. You think that Marketing is selling. Secondly you also feel that marketing is just a department in the company. But marketing is a lot more than selling.
The most common type of confusion is that Marketing is selling. Although Selling is a part of Marketing; on the whole, it is much more than selling. Marketing starts much before the selling exercise. Marketing at first, identifies the unfulfilled needs and desire of the customer and then it measures the extent by which a profitable opportunity for the company exists.
For example – Anand Mahindra saw the opportunity for launching a low cost SUV in the form of Scorpio in the market and then he and his marketing team at Mahindra assessed the situation of selling this kind of SUV in the market. Once they were convinced about the market opportunity, they got into production of the SUV. Here in this case, marketing started right after finding the unfulfilled needs of the masses; but selling started only after the production of Mahindra Scorpio.
Marketing does not stop at the point of sales; but goes much beyond than that. That’s why it helps the marketers to look at the marketing expenditures as an investment, not as a cost. They should look out for long term goals rather than short term results.
Marketing is Mainly a Department:
This is the second most common type of confusion among the people. Generally in an organization, marketing functions as a department. This department consists of trained and experienced people in marketing to implement the company’s marketing strategy. But marketing is not just a department, but it is a philosophy; a culture the organization imbibes to fulfill the customer needs.
Marketing and Selling | Difference
Many people use the terms ‘selling’ and ‘marketing’ as one and the same. Marketing refers to a large set of activities of which selling is just one part. For example, a manufacturer of car, before making a sale, does a lot of other activities such as planning the type and model of car to be manufactured, determining the price at which it would be sold and selecting the distribution outlets at which these cars would be available for sale, etc. In short, marketing involves whole range of activities related to planning, pricing, promoting and distributing the products that satisfy customer’s needs and wants.
Selling, on the other hand, is restricted to promotion of goods and services through various promotional measures like-salesmanship, advertising, publicity, etc. so that the title of product is transferred from seller to buyer.
The major difference between selling and marketing are listed as below:
1. Narrow Term v. Wider Term:
Selling is only a part of marketing process and is concerned with promoting and transferring possession and ownership of goods from the seller to buyer. Marketing is a much wider term consisting of a number of activities such as identification of customer’s need, developing the products to satisfy these needs, fixing price and persuading the potential buyer to buy the same. Thus selling is merely a part of marketing.
The main focus of selling is on affecting transfer of title and possession of good from seller to customer or buyer. While marketing activities put greater emphasis on satisfaction of the customer’s needs and wants.
3. Profit through Maximising Sales v. Profit through Customer Satisfaction:
All selling activities are directed at maximising sales and thereby, the profits of organisation. In other words, the emphasis is on profit maximisation through maximisation of sales. Marketing, on the other hand is concerned with customer satisfaction and thereby increasing the profit in long run. Thus, under marketing, customer satisfaction gets highest importance as it is a route to profit maximisation.
4. Start and End of the Activities:
Selling activities start after the product has been developed and ends with sale of product. While, on the other hand, marketing activities starts much before the production of product and continue even after the sale of product.
5. Difference in the Emphasis:
In selling, the emphasis is on bending the customer according to the product while in marketing, the emphasis is on developing the product as per the needs of customer.
6. Difference in Strategies:
Selling involves efforts like promotion and persuasion while marketing uses integrated marketing efforts involving strategies in respect of product, price, promotion and physical distribution.
Difference between Selling and Marketing:
1. It focuses on sellers needs and interest.
2. It concentrates only on the methods of selling and pushing the products of the enterprise.
3. It emphasis the products produced by the organisation.
4. It is an attempt to achieve short term goals.
5. It involves transfer of ownership from seller to buyer.
1. It focuses on buyers need and interest.
2. It concentrates on finding the needs of the buyer (present + potential) and producing goods and services to meet them.
3. It emphasis the needs of the buyer.
4. It is an attempt to achieve long term goals.
5. It involves consumer satisfaction.
The difference between selling and marketing are given below:
Difference # Selling:
1. Selling begins with a product.
2. Selling focuses on the needs and wants of a seller.
3. Selling is a process that may end with the delivery of the product.
4. Selling is the part of the marketing process.
5. Selling is a process that mainly focuses on closing the sales.
6. Selling is a short-term process.
Difference # Marketing:
1. Marketing begins with a customer.
2. Marketing focuses on needs and wants of the customer.
3. Marketing is a process that continues after the delivery of the product to the customer by way of taking feedbacks and maintaining relationships with the customer.
4. Marketing builds the platform for making sales.
5. Marketing is a process that mainly focuses on customers’ needs and wants.
6. Marketing is a long-term process.